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Video-On-Demand



 

 

 


Video-On-Demand by Traxvision India:
Almost every home has a television today. It offers programs from a number of available channels. The Cable TV (CATV) makes it possible to choose programs from large number of channels. Then became video rental business in combination with a video recorder, which provided customers to select & play movies whenever they wanted. Nowadays Video-on-Demand (VOD) includes much wider services and opportunities. Today's technology allows telecommunication network operators to offer such services as home shopping, games, and movies on demand.

Interactive services
Based on the level of interactivity, interactive services can be classified into several categories.

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Pay-per-view (PPV) services in which the user pays for specific program or services.
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Near video-on-demand (N-VOD) services in which content playback is prescheduled and user can pay & join the interested program.
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Interactive Video-on-Demand (I-VOD) services, in which the user has complete control over the playback of the content. The user has full- VCR (virtual VCR) function capabilities, including forward and reverse play, freeze, and random positioning. Each user can view and control playback irrespective of his joining time.

I-VOD requires a bi-directional signal from the user to a centralized controller.
Interactive services cover a wide range of services from movies-on-demand to distance learning. Some of the basic interactive multimedia services are listed below:
Interactive multimedia services.

Application

Description

Movies-on-Demand ®

Customers can select and play movies with full VCR capabilities

Interactive video games ®

Customer can play downloadable computer games without having to buy a physical copy of the game.

Interactive news television ®

Newscasts tailored to custom tastes with the ability to see more detail on selected stories. Interactive selection and retrieval.

Catalogue browsing ®

Customer examines and purchases commercial products.

Distance learning ®

Customers subscribe to courses being taught at remote sites. Students tailor courses to individual preferences and time constraints.

Interactive advertising ®

Customers respond to advertiser surveys and are rewarded with free services and samples.

System Elements:
A Video-on-Demand system includes Video servers, community network, switching office, set-top unit, and backbone network. The data is stored on local distribution sites, which are connected through high-speed backbone network to information archives and video server. A provider can tailor the information delivery to the specific tastes of a user community in a particular geographic area and reducing costs.

Set Top Box
The user interacts with the services by the set-top box unit in the subscriber premises. Along with the television and the remote control, it gives for the consumer's opportunity to be connected to a video server and browse through a selection of movies or contents such as news or games. The key components of the set-top device are the line transceiver, demodulator, decompression unit, back-channel interface, remote control, and display driver

Community Network
The communications infrastructure between the customer premises and the local switching office is called the community or subscriber network. It connects the video server and the set-top device.

Fiber
Currently, fiber is used in trunk lines. Cable and telephone companies use feeder fibers to deliver information to the nodes, which are serving customers by coaxial or copper pair cables. Traffic in networks is expected to grow up very fast due to new services, and so fiber to the home (FTTH) and fiber to the curb (FTTC) systems, for example, are expected to transmit wider bandwidths in the future. At the same time, fiber has other advantages. It has no active nodes in network to maintain and has the ability to be installed in restricted duct space. Furthermore, it maximizes Just-on-Time provisioning and is a truly future proof network.

Video Servers
Video server provides the storage for video program material, which can be requested by the customers. It has to perform many functions, such as admission control, request handling, data retrieval, guaranteed stream transmission, stream encryption, and support of functions found in VCRs including pause, rewind, and fast forward.

Traxvision VOD solutions simplify deployment of on-demand television while maintaining the lowest total cost of operation for cable operators and telecom service providers.


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